Tuesday, February 16, 2010

Mount Snow, Dew Tour Raises $3500 for Local School


For Immediate Release:

Contact: Vinnie Lewis

802-464-4013

vlewis@mountsnow.com

Mount Snow, Dew Tour Raises $3500 for Local School

While the Winter Dew Tour at Mount Snow is now over, its effect on the community is more longstanding than one weekend. This year the two entities joined forces to help raise money for the Dover School Playground Project that aims to replace the old playground with a modern one that all the children in the community can enjoy.

The primary source of donations came from concerts held at the Snow Barn on Friday and Saturday night of the Dew Tour, $5 from every door admission was donated to the cause. As well, Dover School teachers and students helped sell raffle tickets to win two athlete autographed snowboards and an autographed bib. In addition, the raffle was held throughout the weekend at the Dew Tour and raised $895.

In total $3,502.31 was raised for the Dover Elementary School, almost half of the overall goal. According to Bill Anton, Dover School Principal, “Not only was the Dew Tour a great event for our kids to see but we are thrilled to have this donation to jumpstart our playground.”

For more information please contact Vinnie Lewis at (802) 464-4013 or vlewis@mountsnow.com.

Mount Snow Valley Chamber of Commerce announces partnership with Pixel Networx, LLC to bring digital signage network to area businesses.

FOR IMMEDIATE RELEASE:


Wilmington, Vermont and Simsbury, Connecticut (February 1, 2010). The Mount Snow Valley Chamber of Commerce and Pixel Networx, LLC are pleased to announce their Affinity Partnership Program, designed to bring affordable digital signage to area businesses. Mark Chapman, Consultant for Pixel Networx, remarks, “As a company, we have observed the tremendous impact digital signage brings to the business community and are thrilled to partner with the Mount Snow Valley Chamber of Commerce. Locations that have already installed our systems use a mix of various media content including, menu boards, promotions, community messaging, news feeds, entertainment and other on screen information. This keeps the signage fresh, relevant, informative and most importantly, memorable for the consumer.”

Participating Chamber businesses will now be in a unique position to increase revenue from 3 new sources.

  • Sales Lift - The benefit of a high definition digital display screen placed in a business; educating, promoting, entertaining and selling directly to customers. Your content will be fully customized for each location and result in impulse buying that increases the average sale 2 - 5%.
  • ScreenShare Advertising Revenue – Your business will earn additional revenue from your display screen by Pixel Networx selling a percentage of screen time to vendors, manufacturers and companies from non-competing industries.
  • Mobile Marketing – Short Message Service (text messaging) marketing gets a 95% read rate. Area businesses will now be able to launch a mobile marketing campaign to offer rewards, electronic coupons, exclusive invitations, inventory arrival and customer satisfaction surveys. This technology can be measured, personalized and will reduce print and distribution costs.

Laura Sibilia, Executive Director of the Mount Snow Valley Chamber notes, “The benefits of a digital signage network, projected to grow nationally by 25% in 2010, will now be available to area chamber members. The Affinity Program will assist us by increasing revenue, providing value in advertising to members and attracting new members interested in participating in the network. We invite members to visit our office or Deerfield Valley Real Estate to see the Mount Snow Valley network display for themselves.”

As a direct contact marketing firm, Pixel Networx is dedicated to helping businesses attract and connect with customers by leveraging technology. Chapman adds “Our strategy is simple, consumers want to receive information differently than they did 10 years ago. We believe in creating a digital media experience that combines consumer insight, technology and creativity. Utilizing these strategies, businesses can maximize their impact on customers while driving measurable increases in revenue.”

Pixel Networx specializes in providing Emmy Award winning content design, production, systems management digital hardware, software, ongoing support and training.

For more information contact,

Mark Chapman @

mark@pixelnetworx.net

Mobile 1-802-681-3443

Fax 1-866-681-8120