Mount Snow teams up with State of Vermont for $17 Lift Tickets, Green Eggs & Beer

For Immediate Release:

Contact: Vinnie Lewis
802-464-4013
vlewis@mountsnow.com

WEST DOVER (March 22, 2010) - Mount Snow celebrated St. Patrick’s Day a little differently this year than with a lift ticket promotion and a huge party on Cuzzin’s Deck.

Senior management all week discussed how many people would show up for the $17 lift ticket promotion but they all guessed short as over 8,000 guests showed up to enjoy the great spring skiing conditions, the green eggs and beer at 8am, live radio remotes, and “The Joshua Tree” a U2 tribute band on Cuzzin’s Deck.

Kelly Pawlak, Mount Snow General Manager said, “We did a similar promotion in 2005 with $1 lift tickets on Friday, April 1 and about 6000 people showed up. Given this was a Wednesday I was expecting around 4000 people. I was astounded with the amount of guests who came out. Many who hadn’t been to Mount Snow in a long time or even first timers. Our entire staff had a blast with this promotion.”

Mount Snow’s marketing department teamed up with the State of Vermont’s Department of Tourism in a grassroots marketing campaign that included posting over 2000 posters at 32 different universities, local radio buys, and electronic billboards along Connecticut’s I-91 & I-95 interstates.

Greg Fisher, Mount Snow Marketing & Event Director, stated, “We are usually winding down our marketing in March but with the help from the State of Vermont, we were able to add another month to our outdoor buy and continue some of our radio buys. The turnout for St. Pats was amazing and I don’t think anyone walked away unhappy.”

At 9am it was apparent that the marketing campaign was successful as phone calls from the Mount Snow Valley Chamber of Commerce and other Wilmington businesses came in to Mount Snow to let the staff know that traffic was backed up for miles at the center of town. Wilmington Police had to be called in to direct traffic.

By 10am it was like President’s weekend all over again, except with temps in the 50s, green beer, and smiles from ear to ear.

Mount Snow continues spring events with the Bud Light ReggaeFest March 26 – 28, 2010 and The Gladiator & Winter Brewers Festival, April 3, 2010.